About

Back2Basics by JM was founded by Jacqueline Morabia in 2012 when she noticed a lack of quality, stylish basics for her sons as they headed to college.

With her background in fashion and retail, Jacqueline started offering comfortable, high-end essentials to friends and neighbors. Her curated selection quickly gained popularity, and today Back2Basics offers top brands like Beyond Yoga, Aviator Nation, and Vuori.

With an ever-evolving collection, Back2Basics provides timeless, premium basics both in-store and online, ensuring you'll always reach for these pieces first.

Back2Basicsbyjm.com, the online store, is a way for customers from all around the globe to shop her curated collection of high-end basic clothing brands. 

Back2Basics is anything but basic. These pieces are made to last for years to come and will be the first thing you grab from your closet every day.